CLIF BAR
Feeding a new kind of adventure for NYC Climate Week
We supported Clif Bar in promoting their new product launch during NYC Climate Week.
EXPLORE
For NYC Climate Week, Clif Bar was promoting their new Fruit Smoothie Filled bars and needed a partner to capture the activation.
The Intention
+ VIDEO PRODUCTION
+ PHOTO PRODUCTION
+ FIELD MARKETING
Services
The brand’s mission
Clif Bar’s mission is to be the kind of place where people want to work, that makes the kind of food that people want to eat, and that strives for a healthier, more sustainable world.
Field Marketing
We distributed product and conducted street interviews to build hype around their new Fruit Filled Smoothie bars. Our content team captured the action with a mobile, bicycle-ready camera setup.
User-Generated Content
We captured UGC content to highlight Clif Bar’s commitment to the outdoors.
What our clients are saying
Working with the Kriya team was a pleasure. The video turned out great, the consumer interactions they captured were authentic, and the footage of the team in NYC was exactly what we were looking for. We’re going to share the piece at our Year End company meeting.
Will Yandell
Regional Marketing Manager, Clif Bar
